In 2003, yogitoes was founded with the creation of Skidless - an invention that solved the yogi’s dilemma of slipping on their mat while practicing yoga. This patented innovation was the first yoga towel to market. Founder Susan Nichols invented a quick-drying microfiber towel with a silicone grip system to ensure proper moisture control and traction, leading to the Company’s trademarked phrase: “dots that grip so you don’t slip™”. Since then, yogitoes has continued to create innovative products that have come from need and inspiration to help yoga practitioners of all levels and yoga styles grow their practice.